By.eyPs designer and founder Eun Young Park is following her lifelong dream and passion for a career in the fashion industry as a first time entrepeneur. Upon graduation from Parsons School of Design, she has pursued and nourished her dream by starting with baby steps watching and learning from then a start-up company Abaete, to billion dollar corporate giant Liz Claiborne, and other companies of sizes in between such as BB Bill Blass with a single focus of what needs to be learned, absorbed, experienced, tolerated, and persevered with intention to prepare the knowledge and experience necessary in order to start on her own. Now with a newly refreshed start she is continuing on that path with a complete creative freedom and vision. With that in mind, By.eyP dreams to become a multiple brand household.
In tune with her life¡¯s storyline, FAITH as bridal and the first brand of By.eyP has a significance in that it reflects the starting point of her marriage of just over 2 years. Looking back to her own experience of preparing wedding dress with only 5 months to plan a wedding of 300 guests, she opted to shop instead of designing her own. This daunting task became more challenging as it was impossible to find a dress that fit her taste level with her budget. FAITH is a bridal brand designed to work with the brides with the same dilemma. Not only that, there are a growing population of brides with body types that require a special attention that are just not getting enough. Affordable custom designer wedding dress had to be the solution.
With great zeal, enthusiasm, and of course meticulous persistence, By.eyP Inc. envisions to gradually evolve and develope into a corporation that reflect the founder¡¯s various aspects of life with each new brand in the future, always with the focus on that special group of people under served and missing the special attention they deserve. |
